Let’s be honest—shoe shopping on a budget can sometimes feel like hunting for a unicorn: you want style, comfort, and durability without the soul-crushing price tag. But good news—scoring a stylish pair doesn’t have to mean sacrificing quality or maxing out your credit card. In fact, there are several shoe brands out there that deliver trend-forward designs, surprisingly solid craftsmanship, and price points your wallet won’t scream at. Whether you’re after sleek sneakers, classic boots, or everyday flats, these budget-friendly shoe brands are stepping up in a big way.
10 Affordable Shoe Brands Fashion Girls Swear By
1. ASOS Design
ASOS isn’t just pumping out fast fashion—it’s curating smart, stylish solutions for every kind of wardrobe moment. Their in-house label, ASOS Design, is where trend meets accessibility, offering a huge lineup of footwear that keeps pace with the runway without draining your savings. Whether you’re after structured loafers for that polished office look, chunky dad sneakers for your off-duty style, or sleek ankle boots that go from day to night, there’s something in their catalog that hits the sweet spot between fashion-forward and wallet-friendly.
Prices usually hover around the $30–$60 mark, making it easy to stock up on multiple pairs without guilt. ASOS Design also scores major points for inclusivity, offering extended sizing and wide-fit options across many of their shoes. And for the eco-conscious crowd? You’ll find vegan leather options and materials sourced with sustainability in mind. In short, ASOS Design is the brand to check when you want to look like you paid a stylist—without actually paying a stylist.
2. A New Day (by Target)
Target’s A New Day collection has quietly carved out a loyal fanbase among style-savvy shoppers who know that good taste doesn’t have to come with a high price. This in-house brand consistently delivers shoes that walk the line between classic polish and current trends—making it ideal for everyday wear, office-ready looks, and even casual evenings out. From chic pointed-toe ballet flats and modern block heels to versatile loafers and summer-ready strappy sandals, the designs are thoughtfully made to look elevated without being over-designed.
What really makes A New Day stand out is its quality-to-price ratio. Most pairs ring up under $40, but the materials and construction feel surprisingly luxe. Cushioning, supportive soles, and clean finishes give you the kind of comfort you’d expect from brands double the price. They also tend to release fresh color palettes with every season, making it easy to rotate through styles without spending a fortune. Whether you’re curating a capsule wardrobe or just need a reliable go-to pair, A New Day brings understated elegance at a very kind price.
3. H&M
When it comes to blending trend-conscious style with budget-friendly pricing, H&M continues to be a reliable powerhouse. Their footwear collection hits all the right notes for fashion lovers who like to stay current without overspending. From faux suede ankle boots and minimalist white sneakers to barely-there strappy heels and chunky platform sandals, H&M keeps its lineup fresh, versatile, and wearable. Whether you’re shopping for a casual everyday staple or a statement piece for a night out, you’ll likely find a pair that fits both your vibe and your budget.
Prices typically fall in the $25–$50 range, which makes it easy to snag a trendy pair on a whim. But beyond affordability, H&M’s shoe designs often echo runway and influencer aesthetics, meaning you can replicate the season’s hottest looks without diving into designer territory. New styles drop frequently, so there’s always something new to explore—perfect for those who enjoy refreshing their wardrobe regularly. And with more options now crafted using recycled or sustainably sourced materials, you can also shop with a little extra peace of mind.
4. Zara
Zara has long been the darling of the fashion-forward crowd, and its shoe collection is no exception. While it may sit slightly above typical fast fashion price points, the brand delivers a distinct sense of polish and creativity that justifies the few extra bucks. Think sculptural heels that double as conversation starters, glossy patent finishes, bold metallic touches, and sleek architectural straps—all design elements that mimic what you’d see on a runway, but at a fraction of the cost. Zara shoes are made to turn heads, making them ideal for elevating even the simplest outfit.
Expect prices to range from $50 to $100, with occasional finds under $40 during sales. Zara’s strength lies in its ability to translate high-fashion trends into wearable pieces that look far more expensive than they are. Whether you’re building a statement look or simply want a refined update to your wardrobe, Zara’s footwear gives you that coveted “fashion editor off-duty” aesthetic without the designer markup. Just act fast—hot styles often sell out quickly, and their collections rotate frequently to keep up with the trend cycle.
5. Vans
When it comes to effortless street style with lasting appeal, Vans is a true icon. Known for its laid-back California roots and skate-inspired edge, Vans delivers casual sneakers that are as versatile as they are timeless. The classic slip-ons, Old Skool, and Authentic models have earned cult status for a reason—they pair just as easily with jeans and tees as they do with dresses or even tailored suits if you’re feeling adventurous. These are shoes that don’t try too hard, yet always look cool.
What makes Vans a budget win is the blend of style, durability, and comfort—all usually under $70. The canvas uppers and rubber soles are built to last, while cushioned insoles provide all-day wearability. Plus, with an endless stream of colorways, patterns, artist collabs, and limited editions, there’s always a new way to put your own spin on a classic. Whether you’re a student, a creative professional, or someone who just loves that relaxed-but-intentional look, Vans is your ride-or-die for budget-friendly, effortlessly cool footwear.
6. Universal Thread (by Target)
If your style leans toward classic with a rustic, laid-back vibe, Universal Thread is one of Target’s most reliable go-to brands. Designed with timelessness in mind, this line delivers footwear that feels both familiar and refreshingly current. Their collection includes everything from distressed faux leather boots and woven slide sandals to casual mules and everyday sneakers—all echoing a relaxed, Americana-inspired aesthetic. Many of their designs subtly mirror pricier labels, offering that vintage-meets-modern look at a fraction of the cost.
With prices typically ranging from $25 to $45, Universal Thread is a win for anyone who values both comfort and wearability. Many of their shoes are built with memory foam insoles, flexible outsoles, and wide-fit options—ideal for all-day wear. They also lean into earth-toned palettes and textures like canvas, suede-like finishes, and faux leather, making the shoes easy to mix and match with denim, dresses, or anything in your capsule wardrobe. It’s stylish, unfussy footwear that feels like it was made for real life—without stretching your budget.
7. Dr. Scholl’s Shoes
Once known solely for orthopedic insoles and sensible silhouettes, Dr. Scholl’s has quietly reinvented itself as a fashion-forward brand with a comfort-first philosophy. Their modern collections include everything from streamlined sneakers and chunky platform sandals to sleek loafers and slip-on mules—all designed to look stylish without sacrificing support. The brand now appeals to fashion lovers who want to stay on their feet all day without looking like they just walked out of a podiatrist’s office.
What sets Dr. Scholl’s apart is its thoughtful use of materials and sustainability focus. Many styles are made using eco-conscious materials like recycled linings, water-saving dyes, and responsibly sourced leather alternatives. Prices tend to fall under $100, but savvy shoppers can often score pairs in the $50–$70 range during sales or through outlet retailers. If you want footwear that feels like a cloud but doesn’t look like a comfort shoe cliché, Dr. Scholl’s delivers both fashion and function in one smart step.
8. SHEIN (with caution)
SHEIN is a name that sparks mixed reactions—and for good reason. On one hand, it’s the ultimate playground for budget-conscious trend chasers; on the other, it’s often hit-or-miss when it comes to quality. Still, if you’re looking to experiment with bold, fashion-forward footwear without committing to a big spend, SHEIN is tough to beat. Their selection is massive and ever-changing, featuring everything from rhinestone-studded boots and Y2K-inspired heels to platform sandals, chunky sneakers, and even ultra-specific costume-worthy styles. Prices regularly dip below $30, which makes it tempting to try out a trend you may only wear once or twice.
That said, it’s smart to approach SHEIN with a bit of caution. Quality and comfort can be inconsistent, so checking customer reviews and user photos is a must before you click “Add to Cart.” Sizing can also vary widely between styles, so pay attention to measurements and fit guides. While it may not be the place for everyday staples or long-term durability, SHEIN is a solid option for fashion experiments, last-minute event shoes, or filling in gaps in your trend wardrobe—just keep expectations realistic, and your budget intact.
9. Converse
Few shoes have earned icon status quite like the Converse Chuck Taylor All Stars. Originally designed as a basketball sneaker, these classics have evolved into a global fashion staple—beloved for their minimalist charm, effortless versatility, and unisex appeal. Whether you go for the low-tops, high-tops, or one of the newer platform versions, Chuck Taylors work with nearly any outfit: jeans and a tee, floral dresses, tailored trousers, or even streetwear-inspired looks. They’re the blank canvas of footwear—easy to dress up, dress down, or customize to your heart’s content.
Converse sneakers typically fall in the $50–$70 range, making them a smart long-term buy for everyday wear. The brand also frequently rolls out seasonal color drops, unique textures, and buzzworthy collaborations (hello, Comme des Garçons, Carhartt, and A-COLD-WALL*)—offering fresh spins on a timeless silhouette. Durable canvas uppers and rubber soles ensure they’ll last through countless adventures. If you’re after an affordable shoe with cultural clout, wearability, and timeless cool factor, Converse is as dependable as it is iconic.
10. Payless (yes, it’s back!)
That’s right—Payless is officially back, and it’s bringing serious nostalgia with a fresh twist. After disappearing from U.S. storefronts for a few years, the brand has quietly relaunched online, reintroducing its famously affordable footwear to a new generation of budget-conscious shoppers. You’ll still find the essentials—classic pumps, ballet flats, slip-on sneakers, and athletic styles—but now with trendier silhouettes, sleeker materials, and more modern comfort features built in.
Most styles stay well under $40, which makes Payless a go-to for everything from weekday work shoes to weekend errands or back-to-school shopping. They’ve also added updated insoles and flexible outsoles in many designs, making them far more wearable than you might remember. Whether you need a last-minute pair of heels, some comfy flats for your commute, or reliable kids’ shoes that won’t break the bank, Payless still delivers what it always promised—style, value, and savings in one smart step.
Chic Kicks Without the Sticker Shock
Finding stylish shoes on a budget is no longer a fairy tale—it’s just smart shopping. The key is knowing where to look. These brands prove that you don’t have to compromise on style just because you’re keeping it thrifty. So go ahead—strut, stomp, or skip your way to a new pair (or two) without the guilt trip. Your feet—and your bank account—will thank you.
